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Posing for Pink

19 Oct

Many people I know are uncomfortable with their bodies.  When a group picture is taken we fight for the back row or we may ask “does this outfit make my fill in the blank look big”?  Well, there is a group of women who have bared it all to raise money for the cause they are passionate about…a cure for Breast Cancer.

Posing for Pink is a breast cancer group based in the Minneapolis/St. Paul metro area.  They have come up with a unique way to fundraise and honor to those diagnosed with breast cancer; an implied nudity calendar. The calendar features Susan G Komen for the Cure 3Day Walker and Crew members, breast cancer survivors, and family and friends who have been touched by breast cancer.

The organization was started by two sisters in honor of their mother who is the breast cancer survivor and pays tribute to all those affected by breast cancer.  The calendar features local women who were photographed in the classic pin-up girl calendar style.  The photos are tastefully done and show the beauty of the female form as well as each girl’s individual beauty.  Net proceeds from calendar sales benefit Susan G. Komen 3-Day for the Cure™ which invests in breast cancer research and community programs.  Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find a cure.  

Posing for Pink co-founder Diana Yund describes the reason behind the organization: “In January of 2007 I was having lunch downtown with my Mom when her phone rang and our lives were forever changed.  She had breast cancer.  My sister and I took turns caring for our mother through surgeries (yup, there were a lot of surgeries) and chemo & radiation treatments.  While sitting in the chemo room I saw a commercial for the Breast Cancer 3Day walk and decided to participate.  By the time I entered closing ceremonies that August my mother had completed her last radiation treatment and I had raised over $2,200 for breast cancer.  The next year my sister decided to join me in the walk.” 

In 2009 Yund was brainstorming for a way to raise money for the walk and give something back to the donors.  A friend mentioned the movie “Calendar Girls” and they had their idea!  Yund continues, “I decided to form a local group, Posing for Pink, to create, produce, print, and sell breast cancer calendars to raise money for breast cancer.  I had a budget of zero dollars but I had something better than money at my disposal: a bold idea, great family and friends, a worthy cause, and I wasn’t taking no for an answer.”

Now, near the end of 2010, the group has produced two breast cancer calendars which have raised roughly $15,000 for breast cancer, and are currently in the planning stages for a 2012 calendar.  What is even more amazing…they did it within budget!  “The entire calendar, from the hair-and-make up, to the photographer, graphic designer, to the printer and paper have been donated by local artists and business. That’s right – we did it on a budget of zero dollars. 100% of our breast cancer calendar price goes to Susan K Komen for the Cure,” according to Yund.

So, how can you help? 

  • You can start by purchasing a calendar at posingforpink.com.  You can even pick up a “vintage” 2010 calendar from the website too!  Then you can tell all your friends about these women who “wear Pink or nothing at all.”
  • If you are brave, you can also appear in an upcoming calendar.  The group does request that you participate in other cancer awareness events and activities in addition to your calendar appearance.  
  • Local businesses and artists have the opportunity to donate their time and talents to the calendar through photography, graphic design, costumes, hair-and-make-up, printing, and hosting fundraising events. 

Yund continues, “Today, I am happy to report that my mother is almost a 4 year breast cancer survivor, Posing for Pink has raised over $25,000 in four years in the fight against breast cancer, and in August of 2011 I will be walking in my 5th Breast Cancer 3Day walk in San Fran with my sister.”

Learn more about Posing for Pink on their website, follow them on Twitter, like them on Facebook, or e-mail them at posingforpink@gmail.com.  You can learn more about Susan G Komen for the Cure at www.komen.org and the Breast Cancer 3Day at www.the3day.org.

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Posted by on October 19, 2010 in Nonprofit Organization

 

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