Cure to the Kids

11 Nov

Every year around this time many of us schedule a family portrait session or sift through photos from the past year to find the one to send out for our holiday card.  Then if you are like me, you go from one photo website to another trying to find a design you like then finally order your cards.  Since this is already something you are going to do…why not pick a card that makes a difference!

Recently an organization called Cure to the Kids was founded to sell holiday photo cards with the proceeds going to The Neuroblastoma and Medulloblastoma Translational Research Consortium (NMTRC).  This new organization, named Cure to the Kids was formed when a parent of a young cancer patient expressed a desire to sell a line of holiday cards to raise money for pediatric cancer research but didn’t have the time to work on it.  Cure to the Kids founder Rebecca Herbert describes the start of the organization… “I volunteered to look into creating a line of holiday cards. I did a lot of research, made phone calls, sent emails, and the project quickly came together.”

Cure to the Kids is affiliated with the BeatNB/Friends of Will charity, which was started by Patrick Lacey, of Braintree, Massachusetts.  He is the father of Will, a 6 year old boy who has been battling Neuroblastoma since the age of 7 months.  That all volunteer charity’s sole mission is to raise money to help create treatment options for children with Relapsed Neuroblastoma. 

Neuroblastoma is a common pediatric cancer that is extraordinarily deadly.  After enduring the most intense chemotherapy regimen given to any human being, these children end up relapsing more often than not.  Once this disease comes back there is currently no cure.  The treatment options available to these children after relapse is often much too toxic for their ravaged bodies to handle after what they had to endure during their initial therapy.  As a result they spend more time trying to simply recover from these therapies so they can receive even more treatment than they spend actually LIVING life.  Currently these children cannot be saved – not because it is impossible – but because there is NO focused effort on this patient population.  Friends of Will and Cure to the Kids aim to achieve their mission through raising money and funding relevant research and clinical trials with doctors and scientists who have the same beliefs.  Their work supports the Neuroblastoma Alliance and the trials they fund via the Neuroblastoma and Medulloblastoma Translational Research Consortium.  The spirit of collaboration shown by these dedicated researchers, scientists, doctors, families, and foundations has proven that change is just around the corner. 

Cure to the Kids seeks to help raise awareness about pediatric cancer, as well as raise much needed funding, through the sale of holiday cards.  The artwork featured on Cure to the Kids holiday photo cards has been created by pediatric cancer patients, by artists, and by siblings of pediatric cancer patients who are greatly impacted by the disease.

According to founder Rebecca Herbert, “Our goal is to raise money to support relevant research and clinical trials with physicians and researchers who can help make a difference in survival today. We believe the NMTRC, a national consortium of hospitals and researchers is leading the way to make this aspiration a reality.  This consortium shares our belief that while these children have been incurable historically, they do not have to be incurable forever.”

Cure to the Kids has many opportunities for you to help them support their mission!  First, go check out their cards and consider ordering your holiday cards from them.  Then, share this story and their mission on Facebook and Twitter to help raise awareness.  Click here to tweet this post!

They are also looking for some talented people willing to lend a hand with any of the following:

  • Web design and development.
  • Graphic artists willing to donate their time to work on cards or promotional flyers.
  • Companies with high quality products that could be sold with a portion of the proceeds going to pediatric cancer research.  For example, they would like to offer an ornament or two with a pediatric cancer theme.
  • A greeting card company who offers traditional cards that would partner with them on greeting cards using the art of the pediatric cancer patients.
  • Corporate partners willing to sponsor various projects, purchase cards, or help promote the cards.
  • Or groups that would work with pediatric cancer patients to help gather more art since they are looking to expand our card line in the coming years.

Learn more about Cure to the Kids at their website,  You can also follow them on Facebook or Twitter.  In addition, you can learn more about the Friends of Will organization at or the Neuroblastoma and Medulloblastoma Translational Research Consortium at

Without groups like Cure to the Kids working to fund a cure, these children would have no hope for life. Funding a cure for pediatric cancer requires not more than what most people already do: sending a holiday photo greeting card!

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Posted by on November 11, 2010 in Nonprofit Organization


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