Kindness in Business

23 Apr

Today’s post is a guest post in my kindness series.  Previous posts have included Habits of Kindness, Random Acts of Kindness, and Storytellers for Good and most recently a post about being kind to those who are different from you.  Today we learn why kindness in business is important. 

Kindness in Business LaunchHER

Do you mix business with pleasure kindness? If not, you should consider it. Working with business owners on a daily basis, I know two things: owning your own business can be very STRESSFUL and owning your own company can make business a very personal subject. The stress that comes with starting and owning your own business can be overwhelming; you wear every hat within the company. Owning your own business can also make business very personal. Afterall, it’s your livelihood, your dedication, and your income on the line. At LaunchHER, we try to keep all of this in mind and promote kindness with our clients and community. However, we don’t stop there, we also encourage our entire network to do the same.

Instant {and online} Kindness

With so much business happening online – email, Facebook, LinkedIn, etc. – these days, it’s more important {and easier} than ever to infuse kindness into business. It’s the small things like salutations in emails, a Facebook post or a Re-Tweet. You can make someone’s day and it only takes a minute. Literally.

Unfortunately, it’s also easier than ever for bad behavior to prevail. Although we don’t like to admit it, we all know it’s much easier to dish out an insensitive thought, comment, or even rant via email or Facebook {aka hiding behind the screen} than in person. With access to thousands just a mouse click away, I would always encourage you to think twice before you hit send. Yes, you may have a right to be upset, but also consider how your words or actions may make you look and impact your reputation. Not everything has to be solved immediately, take a few hours to think about an issue or discuss it with a mentor/colleague before you respond.

Can businesses have good Karma?

Giving back is an important aspect of business. At LaunchHER, we give back by promoting three women-owned businesses a week in a feature called “Freshly Launched Friday”. For many women entrepreneurs just starting out, they are looking for positive exposure and a supportive community. We are proud to offer both. The result is not only the pride of the business being launched, but also all of the other women that are paying it forward by sharing, commenting, “liking”, and just reading. Positively is definitely contagious! This is not your typical “giving back” – of course, you can support charitable organizations as a business and even host a fundraising event. Businesses can team up to make an even greater impact. There are many ways to pay it forward; get creative!

It’s easy to get caught up in all of the “busyness” of business, and overlook the importance of kindness. Just like we schedule meetings with clients and colleagues, schedule time in the day or week to infuse some kindness. Be intentional. Be kind.

Tracy helps other women build their brands through creative marketing and communications at LaunchHER, a Minneapolis based company. Tracy has always preferred the unique style of small, local and indie brands. She knows first-hand the importance of branding and marketing a small business as inexpensively and uniquely as possible


Posted by on April 23, 2012 in Guest Post


Tags: , , , ,

4 responses to “Kindness in Business

  1. broadsideblog

    April 23, 2012 at 7:03 am

    Love this. I think the recession has brought out some extremely ugly behavior as people panic and clutch at their incomes. Kindness is always a smart choice. I’ve been writing freelance for the past six years and try, when possible, to mentor and help out. I serve on two volunteer boards so it’s not a life solely devoted to getting and spending.

  2. launchhertracy

    April 23, 2012 at 9:37 am

    We love that you are sharing about and promoting kindness from so many perspectives, and we are honored to be included!

  3. Tiffany Silverberg

    April 23, 2012 at 10:29 am

    It does happen so often in business – people scratching and clawing, then hiding behind the screen! You’re fresh approach at LaunchHer is so full of kindness and paying it forward!

  4. Ginny Prince

    April 23, 2012 at 2:33 pm

    Perfect message for today! Thanks for passing it on!!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: